White Magic

A white cement base super high-performance adhesive, used for fixing tiles, ceramic, marble on cement substrata as concrete, plaster, screed & on non-porous substrata like tiles and ceramic.

Premium white, cement-based adhesive dry mortar with high adhesion and non-sag properties. Ideal for decorative finishes and
light-coloured tile applications.

  • Fixing porcelain, ceramic, and marble tiles on concrete, plaster, and screed substrates.
  • Suitable for tile-over-tile applications on non-porous substrates.
  • Binder: Hydraulic + Synthetic Resins.
  • Wet Density: 1.7–1.8 g/cm³
  • Pull-off Strength (ASTM 4541): 1.4 N/mm² (to steel).
  • Film Thickness: 2–4 mm
  • Consumption: 3.5–7.0 kg/m² (depending on tile size and surface
    condition).
  • Water Ratio: 18% by weight (~5.0 L per 25 kg).
  • Pot Life: ~30 min at 24 °C
  • Touch Dry: 30 min | Hard Dry: 1–2 h
  • Color: White cementitious.
25 kg (double-sealed plastic bags)

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